Samsung electronics strategic management case study

According to Michael Porter, the nature of competition in an industry consists of five forces: The continuous monitoring of progress of operations and thorough focus on internal efficiencies in the company has been responsible for the current market leader position of the company Bhattacharyya,p.

This spells out the strategic goals of the organisation. Marketing tactics are therefore the means to achieve strategic positioning.

It involves devising the future desired position of the business based on the present and the foreseeable future developments.

Theory and practice of case method of instruction: The telecommunication or mobile telephony industry where Samsung belongs has several other players who fight hard for market share creating a lot of rivalry in the market.

The telecommunication line products in Samsung Company have a short product life cycle because of rapid changes in technology. Most of these tactics are centred on the product mix such as pricing strategies, product attributes, distribution strategies and forms of promotion.

Strategic Management Journal, Volume 28, p. Samsung Telecommunications possesses no official mission statement, but it is expressed in their business philosophy of devoting their talent as well as technology to create superior products and services in order to contribute towards a better global society.

What is Strategic Management, Really? Strategic positioning is a strategy used by organisations to ensure business continuity. The planning phase consists of three steps: For instance, the company uses product differentiation to target both high-end and low-end customers in the market.

The merits of these customer relationship marketing practices to Samsung are that: The company may not be termed as the market leader in the industry, but a very close and diligent follower who monitors the activities of its competitors and acts promptly to technological knowhow before the competitors do so to their advantage.

The control phase is the final phase that is concerned with comparing results with plans and taking the necessary corrective measures.

Strategic Marketing Management: A Case Study of Samsung Telecommunications

Samsung electronics combine different systems such as supply chain management, product data management and customer relationship management to develop a management information system that enables the company to understand the needs of its customers Rofizar, Thus relying on constant innovativeness as an important tool to remain in business is inevitable.

It enhances easy sharing of customer information Leads to overall customer satisfaction, thus increasing the switching costs Leads to increase in sales through cross-selling and up-selling other products Helps the company to target its customers better through identifying the profitable customer segments Conclusion It is clear that strategic marketing management is an inevitable practice for those companies that wish to remain ahead of their competitors in their respective industries.

The threat of substitutes is high as many telecommunication communications are in the markets competing on innovativeness MSG, This is because it involves high start-up costs.

The company is thus able to not only deliver superior products by keeping on top of technology, but also to counter competition at the same time, delivering significant synergies for the company —making it the largest phone maker in terms of the number of units sold IDC, Strategic marketing objectives are the end results expected after a marketing program.

The android system, for example, allows users to download different applications into their mobile phones according to their preferences. It assists the organisation in pricing the products competitively in the light of the features of the telecommunication gadgets, costs involved and the geographical locations served.

It is also clear that strategic marketing management is a step by step process with particular options available at every step. It has consistently used these strengths to achieve organic growth in the world markets Na, For example, the Company is a major sponsor of the Olympics games.

The strategic marketing techniques available to a company in its strategic marketing efforts are numerous, and a choice of one technique is made based on the particular circumstances of the company and its desired strategic outcome.

SWOT analysis, market-product focus and goal setting and developing the marketing program. Finally, it is paramount that organisations understand their external environments in order to promptly respond to changes that take place within those environments.

Inductive Derivation of a Consensus. Furthermore, the products in such an industry usually have a short life cycle, get obsolete after a short duration of time and are highly imitable by other companies.

Marketing tactics are employed by organisations in their bid to secure their markets and ensure that their products remain competitive into the future. Development of new viable products in line with existing customer needs, such as the development of smart phones which offer the users flexibility of use.

The product life cycle model views products as having four distinct stages since their introduction till their exit from the market; introduction, growth, maturity and decline.

For high technology companies such as Samsung Corporation, this practice is paramount owing to the fact that the company has held billion-worth of capital investments to put up expansive infrastructure in order to produce its products.

The portfolio of the various brands sold by Samsung can equally be categorised into these four categories. Implementation is concerned with obtaining resources, developing schedules and executing the marketing program.

A strong marketing strategy process ensures that the marketing activities of an organisation remain aligned to the corporate goals. The buyer bargaining power as well as that of sellers is mixed since these parties equally need the company as the company needs them.

It is easy to exit since all it takes is to sell the investments to other companies.Strategic Marketing Management: A Case Study of Samsung Telecommunications.

Admin | | Business, Case Study, Development, Management | No Comments. In the case study, it is revealed that for Samsung Corporation to occupy the market position that it is in currently, it has taken a sound strategic marketing. Samsung Electronics’ Management Style. Print Reference this. Disclaimer: During the period covered by the case study Samsung underwent significant change.

How would you characterise the type of change that it underwent? At the heart of Yun’s strategic plan for Samsung Electronics were the three Ps: product, process, and. View The Analysis of Strategic Management of Samsung Electronics from ARTIFICIAL at Institut Teknologi Telkom.

International Journal of Software Engineering and Its Applications Vol. 8, No. 12 Research limitations - Findings of this paper are limited by the single case study of Samsung electronics company. The Analysis of Strategic %(1). Samsung Electronics Case Study 1.

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